Website audits for multi-location healthcare groups
Find out what's wrong.
You suspect something's off across your sites, you just can't say what or where. We dig through them the way a patient, a regulator, and a search engine each would, and hand you a punch list in priority order, every finding paired with the fix for it.
Audits are read-only. Nothing on your live site changes until you ask.
Five pages that look identical until they’re read. One pass across them, and each comes back flagged for what it turned up.
Start with what's worrying you
Most marketing leaders don't come asking for a CRO audit. They come in worried about something specific.
Why our audits go deeper
We've worked on hundreds of healthcare sites, so we know where these problems hide before we start looking. The ADA gaps that draw demand letters, the analytics and forms passing PHI somewhere it shouldn't go: a generalist auditor isn't tuned for those, and they're among the first things we check.
Our tooling reads every page on every site in the portfolio. On this sample of 1,284 pages it returns seven findings, which come back in severity order rather than in the order they were found. Critical: contact forms passing patient data to analytics, and a booking flow that breaks on phones. High: location pages competing with each other, and form fields with no labels on every template. Medium: provider schema missing on 40 bios, and redirect chains left from an old migration. Low: unoptimized hero images site-wide.
We know where it hides
Hundreds of healthcare sites means we start looking in the places a generalist auditor never checks.
Tooling that sees every page
Our own tools and data sets review every page, template, and location across all your sites.
A named human owns it
The tools do the sweep, a person runs the engagement and answers for what it delivers.
Worst first
Findings come back in severity order, so you know what to fix Monday and what can wait.
What each audit uncovers
Each one is priced on its own. Most groups start with whichever matches the worry that brought them here, then add others later.
Conversion
Visitors show up and then leak out through forms, booking flows, and pages that never quite ask for the appointment.
What gets checked
- Forms that ask for too much before someone's ready to hand it over.
- Calls to action buried below the fold, too faint to notice, or labeled "Submit."
- Booking flows that fall apart on a phone, which is where most patients actually are, and no click-to-call, so a ready patient has to work to reach you.
- Nothing on the page that builds trust, like reviews, credentials, and accepted insurance, right where the decision happens.
What comes back
A list of changes ranked by the bookings each one is likely to win back, every fix specific enough to hand straight to a developer. The ones that move the most appointments for the least effort come first.
You already paid for the traffic
The average healthcare website converts around 3.2%. Top performers reach 21.1%. The distance between those two numbers is the room this audit goes after.
Source: Ruler Analytics, 2021 (vendor data).
Accessibility
Maybe a demand letter already landed. Maybe you'd rather not wait for one to find out where you stand.
What gets checked
- Missing or generic alt text on images that mean something.
- Form fields with no labels, so a screen reader can't say what to type.
- Color contrast too low to read for anyone with low vision.
- Keyboard traps in menus and modals that strand someone not using a mouse.
- Third-party widgets, like chat, scheduling, and review embeds, that aren't accessible and aren't yours to fix.
- No documented remediation effort anywhere, which is its own kind of exposure.
What comes back
Every issue ranked by severity and user impact, each with the specific code-level fix. Plus a dated record of what was tested, what was found, and what's being fixed, which is one of the strongest positions to be in if a demand letter ever comes.
A word on overlay widgets
The pop-up accessibility button that promises instant compliance doesn't fix anything. Overlays sit on top of the page and leave the underlying problems in place, and for people who actually rely on screen readers they often make the experience worse. We fix the real code in your templates, which is the only thing that holds up to a tester or a court.
Search and AI
New locations don't rank, old ones compete with each other, and the AI assistants recommend someone else.
What gets checked
- Duplicate location pages competing against each other for the same searches.
- Missing or broken schema, so search engines and AI can't tell what a page actually is.
- Redirect chains left over from past migrations, losing ranking value at every hop.
- Thin or duplicate meta descriptions stamped across dozens of near-identical pages.
- Orphaned pages with nothing linking to them, invisible to crawlers and assistants alike.
- Content laid out so an AI assistant can't parse it, let alone quote it back to a patient.
What comes back
A clear map of where you're losing visibility, from the duplicate-content and schema problems holding your location pages back to the technical gaps keeping you out of AI answers. Every finding comes with the specific fix and a rank by the traffic it could win back.
Getting cited by AI is its own discipline
Ranking on Google and getting surfaced by an AI assistant aren't the same job. An assistant reads a page differently than a search crawler does, and it quotes sources that are built to be quoted: a clear answer, clean markup, content it can lift without guessing. Most SEO work stops at Google.
Speed and security
Pages drag, and nobody can say when plugins were last patched or what would happen in an attack.
What gets checked
- Unoptimized images that dwarf the page around them.
- Page-builder bloat generating far more code than the page needs.
- Render-blocking third-party scripts loading before the content.
- No caching and no CDN, so every visitor waits on the origin server.
- Plugin sprawl, much of it unused and unpatched.
- Outdated dependencies, the most common breach vector in healthcare web.
What comes back
A list of fixes ranked by impact, the ones that win back the most speed and close the most risk first, each specific enough to hand straight to a developer. You'll know what's slowing each site and what's exposing it.
The slow part is often the risky part
The third-party scripts that drag a page down, like analytics, chat widgets, and marketing tags, are also where patient data can slip out without anyone meaning to send it. In healthcare a slow site and a compliance gap usually trace back to the same thing: code nobody has looked at in a long time.
How an audit runs
Expect two to four weeks from the scoping call to the readout.
Scope
A short call to pick the audit, or stack a few, and which of your sites it covers.
Audit
Our own tools plus manual review by people who know healthcare web.
Readout
A live walkthrough of the punch list with the people who did the work. Bring your IT or compliance lead and they'll get straight answers.
Fixes, if you want them
Your team can run the list or ours can. Either way it's written to be acted on.
Your doctors never see a thing while it's underway. Audits are read-only, so nothing on the live site changes until you ask.
You're never left with just a report
You get findings in priority order, a plain explanation of why each one is a problem, and the specific fix. What happens next is your call.
Your team fixes it
The punch list is written so any competent developer can run it. No dependency on us.
Your developersWe fix it
The team that found the problems ships the fixes, one ticket at a time or across all your sites when the audit reveals a pattern.
Our teamIt becomes a build
When the architecture itself is the problem, the audit is already the scope for the rebuild, so there's no second discovery phase.
Both of usCommon questions
Will your findings just repeat what our agency told us?
Can I buy just one audit?
Do you audit sites you didn't build?
Will the audit disrupt the live site?
What does an audit cost?
When you don't need an audit
- You already know exactly what needs building. Go straight to a build.
- You want someone running your sites continuously rather than a point-in-time read. That's website support.
See where you actually stand
Book a call and we'll scope it in one conversation. Or hand us your worst-performing site and get a plain-English read on where it stands before you commit to anything.