Insights
Practical guidance for marketing leaders running multi-location healthcare websites.
Competing with BetterHelp When You're a Real Group Practice
BetterHelp made the first step easy, and patients now expect that. A group practice website has to match it, then show what a…
One Practice, Two Patients: Designing a Dermatology Website for Medical and Cosmetic Audiences
A dermatology practice serves two very different patients: one trying to access care, one still comparing options. That…
What Your Website Says at 2AM
Most behavioral health websites are designed for demographics. What if they were designed for emotional states instead?
Google's WebMCP Thing – What It Actually Means for Multi-location Healthcare Clients
Google and Microsoft shipped WebMCP in Chrome Canary. Here's what it means for healthcare websites and what you should do about…
Healthcare Consent Management Platform Comparison Guide
A detailed comparison of consent management platforms for multi-location healthcare organizations, covering healthcare CDPs,…
The Hidden Cost of Cheap Hosting – What Recent Security Incidents Taught Us
What happens when cheap hosting fails your healthcare practice, and what to look for in a hosting partner.
Healthcare Website Accessibility: The May 2026 Deadline
The ADA's May 2026 deadline requires healthcare websites to meet WCAG 2.1 AA. Here is what your group needs to do now to avoid…
How to Make ChatGPT Love Your Website: A 5-Step Guide for Non-Techies
Five practical steps to optimize your healthcare website for AI-powered search and discovery — so tools like ChatGPT surface your…
The Silent Risk: Why Great Website Hosting Is Invisible and Still Worth the Switch
Reliable hosting is invisible until it fails. What to look for in uptime, security, and support when switching providers for your…
LLMS.txt: The New Robots.txt for AI – What Healthcare Practices Need to Know
How the new LLMS.txt standard affects healthcare websites and what you should do about it — including setup steps and benefits…
Death to Carousels: Why Website Carousels Are Conversion Killers
Data shows image carousels reduce click-through rates and slow page loads. Learn what to use instead to drive conversions on…
The Specialist Advantage: Why Your Website and SEO Need Different Experts
Why splitting web development and SEO into separate specialized partners delivers better performance and clearer accountability…
Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI
How patients find healthcare providers across Google, ChatGPT Search, and Perplexity AI — and what multi-location groups should…
Page Speed Measuring Engines: How to Use Them and How to Read Them
A practical guide to understanding website speed tests and what the scores actually mean — covering PageSpeed Insights, GTmetrix,…
Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives
A side-by-side comparison of HIPAA-compliant analytics solutions for healthcare marketing leaders, from Freshpaint to server-side…
How Multi-site Websites Avoid the Duplicate Content Issue
Strategies for managing duplicate content across a portfolio of healthcare websites — including canonical tags, unique location…
Speak PM: A Guide for Non-Technical Marketing Executives to Manage a Web Project Successfully
Project management terms and tactics — from sprints to scope creep — that help non-technical marketing leaders run web projects…
How to Take Over and Migrate an Existing WordPress Site – More Than Passwords and Files
Taking over a WordPress site means more than getting logins. The full checklist — DNS, hosting, plugins, themes, and security —…
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We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
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What changed in healthcare web compliance, accessibility, and search. No pitch.
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