Insights
Practical guidance for marketing leaders running multi-location healthcare websites.
Purchasing HIPAA Compliant Analytics Solutions Through an Agency
What healthcare marketing leaders should evaluate — cost, data ownership, BAAs, and vendor lock-in — when buying HIPAA-compliant…
Do I Need HIPAA Compliant Analytics or a CDP? Can I Just Use GA4?
GA4 alone may not meet HIPAA requirements if your site collects patient data. Learn when you need compliant analytics, a CDP, or…
Understanding Web Caching: A Guide for Marketing Executives
How web caching works and why it matters for your healthcare website performance. A plain-language guide to browser, server, and…
Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?
A practical framework for determining whether your healthcare organization's size and data volume justify investing in…
What Are the Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers
A breakdown of HIPAA compliance requirements for web analytics, third-party trackers, and pixels — including what counts as…
HIPAA Compliant Analytics for Healthcare Websites – June 2024 Update
The latest developments in HIPAA-compliant analytics for healthcare websites, including updates on Freshpaint, Piwik PRO, and…
A Guide to HIPAA Compliant Online Forms for Your Healthcare Website
How to implement online forms that meet HIPAA requirements on your healthcare website — covering encryption, BAAs, PHI handling,…
Mastering the Language of Web Development: A Comprehensive Guide for Marketers
A plain-language glossary of web development terms — from DNS to CDNs — that every healthcare marketing executive needs to…
After Launch Improvements: Enhancing User Experience for Multi-Site Websites Through Data-Driven Decisions
Using heatmaps, session recordings, and analytics to make data-driven improvements to your multi-location healthcare website…
Web Accessibility Is Good for All Users
Web accessibility improvements like clear navigation, readable fonts, and fast load times benefit every visitor — not just those…
Use of AI Images for Medical Websites, a Guide
When to use AI-generated images on healthcare websites, when to avoid them, and how to maintain patient trust and regulatory…
Consolidating Web Operations with Carenetic
How multi-location healthcare groups eliminate vendor sprawl and reduce overhead by consolidating hosting, support, and dev under…
Carenetic Web Hosting Uptime Monitoring – Why We Take It Very Seriously
Our approach to uptime monitoring for healthcare websites — including real-time alerts, proactive response, and why even minutes…
Web Analytics in Aggregate Are Telling the Wrong Story
Aggregated analytics across a multi-location website portfolio mask underperformers and inflate top-line numbers. Here is how to…
The Unknown Downsides of the Copy/Paste Method of Website Creation
Duplicating websites across your healthcare portfolio creates hidden SEO penalties, plugin conflicts, and maintenance costs that…
Do Website Accessibility Plugins and Overlays Work?
An honest assessment of accessibility overlay plugins and whether they actually work — including legal risks and why manual…
Pop-Ups Are Ruining Your Website (And What to Do Instead)
How to use pop-ups on healthcare websites without hurting user experience, accessibility, or SEO — plus better alternatives that…
Bring What Works for You: Integrating YOUR Needs into Your Carenetic Website
How we integrate your existing tools and workflows — from CRMs and scheduling systems to analytics platforms — into your new…
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We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
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