AI
Practical guidance for marketing leaders running multi-location healthcare websites.
How to Make ChatGPT Love Your Website: A 5-Step Guide for Non-Techies
Five practical steps to optimize your healthcare website for AI-powered search and discovery — so tools like ChatGPT surface your…
LLMS.txt: The New Robots.txt for AI – What Healthcare Practices Need to Know
How the new LLMS.txt standard affects healthcare websites and what you should do about it — including setup steps and benefits…
Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI
How patients find healthcare providers across Google, ChatGPT Search, and Perplexity AI — and what multi-location groups should…
Use of AI Images for Medical Websites, a Guide
When to use AI-generated images on healthcare websites, when to avoid them, and how to maintain patient trust and regulatory…
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We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
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What changed in healthcare web compliance, accessibility, and search. No pitch.
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