HIPAA
Practical guidance for marketing leaders running multi-location healthcare websites.

Purchasing HIPAA Compliant Analytics Solutions Through an Agency
What healthcare marketing leaders should evaluate — cost, data ownership, BAAs, and vendor lock-in — when buying HIPAA-compliant…

Do I Need HIPAA Compliant Analytics or a CDP? Can I Just Use GA4?
GA4 alone may not meet HIPAA requirements if your site collects patient data. Learn when you need compliant analytics, a CDP, or…

Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?
A practical framework for determining whether your healthcare organization's size and data volume justify investing in…

What Are the Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers
A breakdown of HIPAA compliance requirements for web analytics, third-party trackers, and pixels — including what counts as…

HIPAA Compliant Analytics for Healthcare Websites – June 2024 Update
The latest developments in HIPAA-compliant analytics for healthcare websites, including updates on Freshpaint, Piwik PRO, and…

A Guide to HIPAA Compliant Online Forms for Your Healthcare Website
How to implement online forms that meet HIPAA requirements on your healthcare website — covering encryption, BAAs, PHI handling,…
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We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
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What changed in healthcare web compliance, accessibility, and search. No pitch.
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