Performance
Practical guidance for marketing leaders running multi-location healthcare websites.
Page Speed Measuring Engines: How to Use Them and How to Read Them
A practical guide to understanding website speed tests and what the scores actually mean — covering PageSpeed Insights, GTmetrix,…
Understanding Web Caching: A Guide for Marketing Executives
How web caching works and why it matters for your healthcare website performance. A plain-language guide to browser, server, and…
After Launch Improvements: Enhancing User Experience for Multi-Site Websites Through Data-Driven Decisions
Using heatmaps, session recordings, and analytics to make data-driven improvements to your multi-location healthcare website…
The Unknown Downsides of the Copy/Paste Method of Website Creation
Duplicating websites across your healthcare portfolio creates hidden SEO penalties, plugin conflicts, and maintenance costs that…
Pop-Ups Are Ruining Your Website (And What to Do Instead)
How to use pop-ups on healthcare websites without hurting user experience, accessibility, or SEO — plus better alternatives that…
Bring us in to speak
We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
Ask about a speaking date →One short email a month
What changed in healthcare web compliance, accessibility, and search. No pitch.
Want this handled instead of researched?
We run the websites for multi-location healthcare groups, so the work in these articles stops being yours.
Book a call